Following the phenomenal global licensing success of the Australian children's classic Bananas in Pyjamas, ABC Licensing established a licensing operation to strategically and effectively manage programs for a range of children's and adult properties.
Globally ABC Licensing manages a network of agents for the international licensing programs for ABC-owned and developed properties such as Bananas in Pyjamas and Five Minutes More.
Within Australia, ABC Licensing represents a host of children's, tween and adult properties.
Uniquely positioned to draw on the promotional and product strengths of ABC Commercial, ABC Licensing is the catalyst in managing synchronised release campaigns for properties which are represented across various ABC product areas.
ABC Licensing focuses on maximising the profile, reach and sales success of all properties it represents.
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